OUR STORY

Originally meeting during their studies at the world class Copenhagen Business School, founders Oscar and Harrison hold a significant interest in the rapid evolution of the Chinese manufacturing industry and its implications on the global economy.

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Before founding Blue Bird Global, Harrison studied at three world class universities (Fudan University, Zhejiang University & Copenhagen Business School) while successfully founding three U.S. companies. 

OUR VISION

"We envision a world where firms who create, are firms who sell."

- Harrison Kratter, CEO Blue Bird Global

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Blue Bird empowers Chinese manufacturers to reach their full foreign market potential by creating localized product offerings. Our team understands the true potential of Chinese manufactures and is here to help them become the next global superstars.

OUR APPROACH

With extensive research and experience in both academia and industry, our team of experts at Blue Bird Global have identified four key factors that are essential for Chinese firms to outcompete local firms in the U.S. and Europe. Our approach helps Chinese firms to strategically build these four competencies, rapidly creating a competitive advantage on the target market.

01 / PARTNER

To establish the new brand partnership, a corporation is founded in Hong Kong. Company shares are split between the client company and Blue Bird to create a win-win scenario for both parties.

02 / BRAND

CREATION

Our brand planning team is led by an industry veteran who holds a Ph.D in Global Marketing. The "Go to Market" strategy is created and the brand logo, packaging, website and English text is prepared. 

03 / U.S. & EU DISTRIBUTION

The new branded products are released on more than 150 U.S. and European online retail websites such as Amazon, Groupon, Walmart, HSN and many more. The customer service and return management is handled locally in the U.S. & Europe.